In redesigning the US Soccer Federation's responsive website the focus was on creating a visually stunning and intuitive experience with a flexible content system.
Flexible enough to accommodate the fast paced interaction sports news requires as well as the customization requirements of the varied types of fans that would visit the site.
The modular system introduced has the ability to scale and shift without losing its cohesity. The content architecture is based on a careful examination of sports news requirements and engagement factors. Additionally it allows the effortless integration of social media and marketing content.
The UX design allowed for a seamless transition to an engaging mobile experience.