A premium content site for overseas audiences travelling to Japan
The objective of the site is to provide an elevated exploration experience of the regions, prefectures and cities of Japan. The carefully curated content establishes JAL as an authority on Japanese tourism. The touchable UI, discoverable features and stable layouts create an effortless experience that inspires exploration and increased page visitation.
The layout is identical for all pages. Each location features in a different color and includes different content categories. Ones that showcase the best the location has to offer and guide the use to a premium experience without overwhelming them with information.
The site is fully responsive and the experience has been specifically designed to retain it's quality throughout all device displays. The target of the site is to be a primary destination for travellers on the go.